Distribution Network · 分销体系

From our warehouse to every corner of China's outdoor retail.

For 18 years, HOOWAY has built a nationwide distribution network spanning outdoor specialty stores, shopping-mall counters, and sport retail chains. If your brand earns recognition, it earns shelf space — coast to coast.

18 yrs
Building the network since 2008
All
Provinces & major cities covered
3
Retail channel categories
Wuhan Hub Beijing HQ
Outdoor Stores Mall Counters Sport Chains
Our Promise

If your brand and products are recognized,
they enter the stores.

We don't charge slotting fees or play gatekeeping games. Our buyers curate by product merit — if a brand meets our quality bar and resonates with Chinese outdoor consumers, we open the doors. That's how BUFF, Hydrapak, Klean Kanteen and others reached shelves from Harbin to Kunming.

Retail Channels

Three channel categories, one network.

Our distribution covers the full spectrum of China's outdoor retail landscape — from hardcore specialty shops to premium mall counters to high-volume sport chains.

🏔️
Channel 01

Outdoor Specialty Stores

The backbone of China's outdoor retail — independently-owned shops run by enthusiasts who actually use the gear they sell.

  • Pro-grade outdoor shops in tier-1 & 2 cities
  • Trusted advisor relationship with customers
  • Full product storytelling & technical demo
  • Ideal for premium technical brands
  • Nationwide coverage, city-by-city
🏬
Channel 02

Shopping Mall Counters

Premium mall presence in top-tier cities — high foot traffic, brand-building display, lifestyle-oriented shoppers.

  • Department store counters & shop-in-shops
  • Mall-brand zones in SKP,万象城, 大悦城 class venues
  • Visual merchandising & brand experience focus
  • Ideal for lifestyle & crossover products
  • Urban consumer reach & impulse purchase
🏃
Channel 03

Sport Retail Chains

High-volume sport & lifestyle chains — scale, efficiency, and mass-market reach across hundreds of doors.

  • National & regional sport retail chains
  • Decathlon-class stores & local equivalents
  • Volume-driven, fast turnover
  • Ideal for accessories & entry-level products
  • Broad geographic penetration
Where We Sell · 销售渠道

Eight channels. One operating system.

Every brand in our portfolio runs on the same integrated e-commerce and offline operating stack — fine-tuned per category, per channel, per platform algorithm.

天

Tmall · 天猫

Flagship store operations, brand official stores, TMall Supermarket where relevant.

京

JD.com · 京东

JD Self-operated and POP store coverage with logistics-ready SKU strategy.

抖

Douyin · 抖音

Douyin Store, short-video commerce, and live-streaming across brand-owned and partner rooms.

红

Xiaohongshu · 小红书

Seeding, KOL/KOC content, brand zone, and conversion track — where outdoor lives.

赞

YouZan · 有赞

SaaS storefront & private-domain commerce stack — mini-program mall, H5 shop, distributor tools.

团

KuaiTuanTuan · 快团团

Community group-buy and community KOL-led conversions.

视

WeChat Channels · 视频号

Short-video seeding and live commerce inside WeChat — official account, Channels shop, member CRM.

线

Offline · 线下

Specialty outdoor retailers, sports chain store-listing, and selected dealer network.

Real shelves, real stores

Channels in action.

These are the shelves. Five real retail touchpoints across China — proof that when a brand clears our bar, it lands in the places customers actually shop.

BUFF® headwear display wall at an outdoor specialty store in China
⤢
Channel 01 · Outdoor Specialty

BUFF® at an outdoor specialty store

Full headwear, cap and UV-mask wall — every SKU on display, customers can touch and try before they buy.

HOOWAY partner brands inside a premium mall-based buyer shop
⤢
Channel 02 · Mall Buyer Shop

Premium mall buyer shop

Curated lifestyle selection inside a tier-1 city shopping mall.

HOOWAY branded display rack at a partner retail store
⤢
HOOWAY Branded Fixture

HOOWAY branded display rack

Dedicated brand zone inside partner stores — full visibility for our line-up.

Klean Kanteen reusable bottles on a supermarket shelf
⤢
Channel 03 · Sport Retail / Supermarket

Klean Kanteen on the supermarket shelf

Reusable bottles next to everyday groceries — daily-life visibility.

COCOON sleeping bags and travel sheets on display at a partner outdoor store
⤢
Channel 01 · Outdoor Specialty

COCOON inside a partner outdoor store

Sleeping systems, liners and travel sheets — full category on the floor.

Klean Kanteen insulated bottles and lifestyle accessories on a shelf at an imported-goods supermarket in China
⤢
Channel 04 · Imported-Goods Mart

Klean Kanteen at an imported-goods mart

Full-color line-up of insulated bottles, kids' tumblers and lifestyle accessories — high-traffic everyday retail.

Camelbak · Stanley · Klean Kanteen brand wall inside a specialty outdoor store in China
⤢
Channel 05 · Specialty Outdoor Retailer

Multi-brand outdoor brand wall

Dedicated three-brand category wall — CAMELBAK, STANLEY and Klean Kanteen sharing one premium fixture in a specialty outdoor shop.

How Brands Enter Stores

From evaluation to shelf — our process.

A transparent, merit-based onboarding flow. No hidden fees, no pay-to-play. If the product is good, the rest is logistics.

01

Product Evaluation

Our buyers test and evaluate your products against Chinese consumer needs, climate conditions, and market gaps. Quality and function come first.

02

Brand Approval

If the brand aligns with our portfolio positioning and meets our standards, we sign a distribution agreement and plan the channel mix.

03

Store Matching

We match your products to the right store types — specialty for technical gear, mall for lifestyle, chains for volume — based on product-market fit.

04

Shelf & Sell-through

Products go on shelves. We provide display materials, train store staff, and track sell-through data to optimize placement and replenishment.

ISPO Beijing · Trade Show

ISPO exhibitor since 2008.
Every single year.

ISPO Beijing is Asia's leading multi-segment trade show for the sports industry — the annual gathering where brands, distributors, retailers, and industry professionals connect. HOOWAY has exhibited at ISPO Beijing every year since 2008, from our very first year as a company.

For us, ISPO is more than a booth. It's where we discover new international brands, meet face-to-face with existing partners, showcase our portfolio to hundreds of retailers, and take the pulse of China's outdoor market for the year ahead.

If you're an international brand looking to enter China, ISPO is the best place to meet us in person. Bring your products, we'll bring the network.

18
Years at ISPO
2008
First Year
100%
Attendance Rate
HOOWAY & BUFF booth at ISPO Beijing
ISPO Beijing · HOOWAY & BUFF main booth
Klean Kanteen product wall
Klean Kanteen · Product Wall
HOOWAY and Klean Kanteen booth side
Klean Kanteen · Side
ISPO booth side view with scan-to-win
Booth · Side View
Nationwide Coverage

From Harbin to Kunming, Shanghai to Urumqi.

Our retail network reaches outdoor stores and mall counters across China's major cities and adventure hubs. Beijing & Wuhan are our dual HQs — centrally located for efficient nationwide logistics.

Key cities with active retail presence

  • 北京 Beijing
  • 上海 Shanghai
  • 广州 Guangzhou
  • 深圳 Shenzhen
  • 成都 Chengdu
  • 重庆 Chongqing
  • 武汉 Wuhan
  • 北京 Beijing (HQ)
  • 杭州 Hangzhou
  • 南京 Nanjing
  • 西安 Xi'an
  • 天津 Tianjin
  • 苏州 Suzhou
  • 长沙 Changsha
  • 郑州 Zhengzhou
  • 沈阳 Shenyang
  • 哈尔滨 Harbin
  • 昆明 Kunming
  • 大连 Dalian
  • 青岛 Qingdao
  • 济南 Jinan
  • 合肥 Hefei
  • 福州 Fuzhou
  • 厦门 Xiamen
  • 乌鲁木齐 Urumqi

Why our network works

🤝 Trust-based relationships

18 years of face-to-face relationship building with store owners and buyers nationwide. We're not a faceless platform — we know our retailers by name.

📦 Centralized logistics

Beijing HQ leads strategy and brand partnerships; our Wuhan hub sits at China's geographic center — road and rail reach all major cities within 24-48 hours. Efficient warehousing, reliable replenishment.

🎓 Staff training & support

We don't just drop product at the door. We train store staff on brand stories, product features, and selling points — so your brand is represented correctly.

📊 Data-driven placement

We track sell-through by store, region, and season — and adjust placement accordingly. Your products go where they sell, not where they sit.

Events & Brand Activations · 品牌活动

Where our brands show up in the field.

Distribution puts products on shelves. Events put them in the hands and on the heads of the people who actually use them. We bring partner brands to tennis courts, trail marathons, industry forums, brand launch parties, and cross-over scenes across China.

01 🏆 Sport Sponsorship · 赛事赞助

Sports events

Tennis opens, trail-running marathons, cycling events, outdoor festivals. We co-sponsor, set up on-site booths, run product demos, and capture content in real conditions.

02 🎤 Industry Forum · 行业论坛

Trade & industry forums

ISPO New Force, outdoor retail summits, brand-partner roundtables. We speak, exhibit, and use these stages to introduce new brands to China's trade and media.

03 🎓 Cross-Over · 跨界

Cross-over market activations

International school open days, lifestyle expos, community fairs. We take outdoor brands into audiences that don't usually encounter them — and convert them into first-time buyers.

04 🥂 Brand Party · 品牌派对

Launch parties & brand nights

Brand launch parties, KOL dinners, in-store nights. Curated guest lists, premium venues (TGO and similar), and content that travels on WeChat & Xiaohongshu.

In the Field · 现场直击

Recent activations, in person.

A snapshot of where our partner brands have shown up in the last 12 months. Click any image to enlarge.

HOOWAY team at WTA tennis event with Klean Kanteen and Hydrapak booth ⤢
Sport Sponsorship · 赛事 WTA Tennis Open · Klean Kanteen & Hydrapak on-site
HOOWAY booth at ISPO New Force industry forum ⤢
Industry Forum · 行业论坛 ISPO New Force
HOOWAY Klean Kanteen booth at Shanghai international school open day ⤢
Cross-Over · 跨界 Shanghai · International School Open Day
HOOWAY team streaming live from trail-running marathon ⤢
Live Event · 现场直播 Trail-Running Marathon · On-site Livestream
Brand launch party at TGO bar in Beijing ⤢
Brand Party · 品牌派对 Brand Launch Night · TGO Beijing
What each format does · 活动作用

Picking the right stage for the right brand.

Not every brand belongs on every stage. Here's how we think about it.

Sports Events

  • Athlete-credible product trial
  • High-velocity social content
  • Functional proof in real conditions
  • Targets: runners, cyclists, climbers

Industry Forums

  • Trade & media relationship building
  • Distributor & retail buyer intros
  • Thought leadership positioning
  • Targets: trade, press, partners

Cross-Over Scenes

  • Audience expansion beyond outdoor
  • Family & lifestyle trial moments
  • School & community trust transfer
  • Targets: parents, students, expats

Brand Parties

  • KOL & media content moment
  • Premium positioning reinforcement
  • Direct community seeding
  • Targets: KOLs, loyalists, media
How We Run An Activation · 执行流程

From brief to recap, in four steps.

A simple, accountable workflow that we run for every event, no matter the size.

01

Brand objective

What does the brand want from this event? Awareness, trial, trade credibility, content volume. We start with a clear single objective.

02

Format & venue

Pick the right activation format, secure the venue, set the date, and lock the guest list. We handle permits, contracts, and supplier coordination.

03

On-site execution

Booth build, product display, host/staffing, demos, content capture (photo + video + live), KOL coordination, lead capture. One team on the ground.

04

Recap & follow-up

Content editing, social distribution, KOL reposts, retail buyer follow-up, and a one-page recap with photos, metrics, and next-step recommendations.

Ready to Enter China?

Your brand on our shelves. And in the field.

If you're an international outdoor brand looking for a distribution partner who actually moves product — and activates it in the field — let's talk. Send us your brand brief and product catalog, and we'll evaluate fit within our network.

Send Partnership Email →